Performance Marketing

Top 10 TikTok Ads Agencies in Malaysia (2026)

The best TikTok ads agency in Malaysia is the one that can show you TikTok campaigns with the spend and the return side by side, produces native short-form video itself or tells you plainly who will, and publishes what it charges to manage the ads. This guide compares ten agencies running paid TikTok advertising for businesses in Malaysia, what each one is suited to, who makes the videos, how the list was ranked, and what to ask before you engage one.

Kenneth Bong Head of Growth · 16 min read

Choosing a TikTok ads agency in Malaysia means looking at both the campaigns and the content behind them. You need a team that understands what your business wants to achieve, can produce or source suitable videos, and knows how to assess what the advertising delivers.

Your videos might already be getting attention. The question is whether that attention is turning into suitable enquiries, orders or meaningful interest in your brand.

Before comparing agencies, be clear about the service you need. Paid campaign management, organic TikTok content, affiliate management and livestream production involve different work, even when one agency offers several of them.

If you're also considering paid social elsewhere, explore our guide to the best Facebook ads agencies in Malaysia. For broader support, see our digital marketing agency comparison.

A quick disclosure: Zapeus wrote this guide, and we've placed ourselves first. This is our editorial shortlist rather than an independent ranking. The criteria reflect our approach to TikTok advertising, and we explain the differences between each agency's published services below.

TikTok ads agencies in Malaysia at a glance

Agency	Worth considering when you need…	TikTok service focus	Location
Zapeus	TikTok campaigns focused on business growth, with strategy, in-house video production and campaign management together	Paid advertising, short-form creative and GMV Max for TikTok Shop	Subang Jaya, Selangor
Primal	TikTok coordinated with a broader paid social, search and content plan	Paid advertising, content development and influencer partnerships	Kuala Lumpur, with an office in Thailand
LOCUS-T	TikTok advertising alongside SEO and other paid media	Paid campaign management; confirm video production scope	Petaling Jaya, Selangor
Kingdom Digital	Creative-led TikTok content and creator collaborations with paid promotion	Content production, creators, organic management and advertising	Petaling Jaya, Selangor, with an office in Singapore
2Stallions	Paid TikTok campaigns and ongoing page management	Advertising, content creation and community management	Kuala Lumpur and Singapore
Xedea	Social strategy and in-house short-form content, particularly with healthcare or education experience	TikTok listed within social strategy; confirm dedicated paid campaign scope	Subang Jaya, Selangor
Brew Interactive	Audience research, video development and paid TikTok campaigns	Paid advertising, scripts, video creation and creator advice	Kuala Lumpur office; headquartered in Singapore
JustSimple Digital	Creator content and TikTok Shop promotion	Creator packages, livestream support, affiliates and shopping advertising	Petaling Jaya, Selangor
Silver Mouse	TikTok content and advertising with an in-house production team	Paid campaigns, video production and optional creator content	Petaling Jaya, Selangor
Emperikal	TikTok as part of a wider e-commerce advertising plan	Paid campaigns across TikTok, Meta and Google	Kuala Lumpur, with an office in Hong Kong

How we put this list together

We considered each agency's published TikTok services, creative capabilities and available case studies. Where the published scope is broader or less explicit about paid TikTok management, we've highlighted what needs confirming.

Our assessment gives particular weight to four areas:

Published TikTok results: Examples that explain the campaign and its reported outcome, ideally with spend and sales or lead figures.
Clear pricing: Starting management fees available before an enquiry.
Video production: A clear explanation of who develops, shoots and edits the content.
Campaign coverage: Experience relevant to website sales, lead generation, TikTok Shop or brand campaigns.

Video production is an important part of the comparison. If the agency manages the ads but expects you to supply every video, you need to account for that work and cost.

These criteria reflect Zapeus's services and influence the order. A business prioritising creator partnerships, livestreams or organic page management may prefer another team on the list.

Clutch ratings are included where available for context and did not determine the order. Services and case studies are published by the agencies themselves and have not been independently audited.

1. Zapeus

For businesses that want TikTok advertising connected to sales, lead quality and brand growth, with strategy, in-house video production and campaign management under one roof.

Zapeus is a TikTok ads agency based in Subang Jaya, serving businesses across Malaysia. Zapeus develops the campaign strategy, produces short-form creative in-house and manages the advertising.

Our team also runs Facebook and Instagram ads and Google Ads, and works with clients across eight countries.

Zapeus looks at the full journey from video to enquiry or purchase. We use campaign data to understand what attracts attention, what brings suitable prospects and where potential customers lose interest.

That distinction matters. A video can generate views without giving people a clear reason to buy. A campaign can bring enquiries that don't match what the business offers. Understanding those differences helps us decide whether to change the creative, the offer or the next step after the ad.

Campaigns built around the business goal

Zapeus's TikTok ads management covers several types of business goals:

Website conversions: Campaigns aimed at actions such as purchases, sign-ups or enquiries on your website.
Lead generation: Campaigns that collect enquiries through forms, with lead quality assessed through qualification and sales feedback.
TikTok Shop sales: GMV Max campaign management for brands selling through TikTok Shop.
Video views and engagement: Campaigns supporting content discovery and audience interaction.
Reach and brand awareness: Campaigns introducing a business, product or offer to a relevant audience.

The starting point is what your business needs to achieve. That gives the campaign a clear purpose and helps determine which results matter.

Creative production and campaign management work together

Zapeus's in-house team produces short-form videos designed for TikTok, including the opening hook, product explanation, captions and on-screen copy.

Having creative production and campaign management together means the next video can build on what the advertising has taught us. We can test different ways to introduce the product, answer customer questions or explain why someone should take the next step.

For example, if a video attracts attention but few purchases, the next test might make the offer clearer or demonstrate the product earlier. If enquiries reveal a repeated misunderstanding, the creative can address it before someone contacts the business.

Ongoing management includes creative testing, audience and budget adjustments, and reviewing the results against the campaign goal. Monthly reports explain what happened, what we learned and what we recommend doing next.

Published results from Zapeus's TikTok campaigns

Baby products: turning interest into purchases

A baby products distributor needed a more consistent way to turn TikTok interest into purchases. Zapeus developed the content strategy, produced short-form content and copy, and optimised the campaigns.

The published case study reports approximately RM2,900 in ad spend, RM195,000 in sales and 412 purchases, with a reported 67.66x return on ad spend.

This was an exceptional result from an individual campaign on a small budget, rather than a typical outcome.

Home and living: developing a second advertising channel

A home and living brand was already established on Meta and wanted to develop TikTok as another channel. Zapeus used customer insights from the Meta campaigns to inform the TikTok strategy and launch.

The published case study reports 6.39x ROAS, approximately RM6,200 in revenue, and a 700% improvement in ROAS over three months.

Both examples appear on Zapeus's client case studies page. Spend and sales figures are rounded; ROAS figures are those reported in the case studies.

These are individual campaign results. Your outcome will depend on your product, offer, margins, creative and buying process.

Fees, account ownership and commitment

Zapeus's TikTok ads management starts from RM2,888 a month for one brand. Ad spend is paid to TikTok separately, and video production is scoped according to the project.

Clients own their TikTok ad account and retain full access. Zapeus works month to month, with no lock-in contract.

If your TikTok content gets attention but the sales or suitable enquiries aren't following, book a free discovery call. We'll discuss your business, your current campaigns and where to focus first.

2. Primal

For businesses that want TikTok advertising coordinated with a broader marketing plan.

Primal is based at KL Eco City in Kuala Lumpur, with another office in Thailand. Its services include paid social, Google Ads, SEO, content and conversion rate optimisation.

Its TikTok offering describes campaign strategy, content ideas, video development and influencer partnerships, with an emphasis on audience engagement and brand awareness.

Primal is worth considering when TikTok needs to support a wider plan across search, social and e-commerce. Its broader campaign portfolio includes retail, hospitality and consumer brands.

Our research identified a cross-platform case involving TikTok, rather than a standalone Malaysian TikTok example. For a local brief, request relevant paid campaign results and clarify who will shoot and edit the videos.

Primal's Clutch profile was recorded at 4.8 out of 5 from 26 reviews in the research dated 26 September 2026.

3. LOCUS-T

For businesses that want TikTok advertising alongside SEO and other paid media.

LOCUS-T is based in Petaling Jaya and was established in 2000. Its services include SEO, website development and paid advertising across Google, Meta, TikTok and Xiaohongshu.

Its TikTok page describes paid advertising services and an account audit. The published paid media process covers research, account setup, ad materials, tracking and ongoing review.

LOCUS-T may be relevant if you want TikTok coordinated with existing search or other advertising work.

The pages covered in our research did not make the video production arrangements clear or provide a TikTok-specific case study. Before engaging the team, confirm who produces the content and how TikTok performance would be reported.

4. Kingdom Digital

For brands that want TikTok content and creator collaborations supported by paid advertising.

Kingdom Digital was established in 2007 and is headquartered in Damansara Perdana, Petaling Jaya, with an office in Singapore.

Its TikTok offering covers creative direction, creator collaborations, in-house content production, publishing and performance tracking. Paid advertising is offered alongside that ongoing content work.

This makes Kingdom Digital worth considering when developing a recognisable TikTok presence is a substantial part of the brief. A brand may need a consistent stream of ideas and content as well as paid distribution.

Its published TikTok example centres on an electric vehicle brand's page, with results reported through reach, views, engagement and follower growth. For a sales or lead generation brief, discuss how the paid campaign would be evaluated separately.

5. 2Stallions

For businesses that want TikTok advertising and organic page management from one team.

2Stallions has operated since 2012, with offices in Kuala Lumpur and Singapore.

Its TikTok service combines campaign management with content creation, community management and page optimisation. The agency describes a process covering strategy, execution, content and reporting.

That combination may suit a business that needs both paid campaigns and an active TikTok account, particularly when marketing spans Malaysia and Singapore.

The published example identified in our research involves a jewellery retailer's campaign across several social platforms. When discussing a proposal, separate the TikTok advertising scope from organic page management and agree on the results each is expected to support.

Choosing the right agency this quarter?

Book a free discovery call

6. Xedea

For businesses exploring TikTok within a broader social strategy, particularly in healthcare or education.

Xedea, formerly Shock Media Studios, is based in Bandar Sunway, Subang Jaya. Its services include social strategy, Meta Ads, Google Ads, SEO and website development.

TikTok appears among the platforms managed through its social strategy service. Xedea also describes in-house production of graphics, short-form video and copy.

Its published work includes medical centres, physiotherapy, eye care and education businesses. That sector experience may be useful when developing content and messaging for similar audiences.

However, our research did not identify a dedicated TikTok ads service page. Confirm whether paid TikTok campaign management is offered as a distinct service, who would manage it and what relevant results the team can share.

Xedea's Clutch profile was recorded at 4.8 out of 5 from eight reviews in the research dated 26 September 2026.

7. Brew Interactive

For businesses that want audience research, video development and paid TikTok campaigns planned together.

Brew Interactive was founded in 2009 and is headquartered in Singapore, with a Kuala Lumpur office.

Its TikTok advertising process begins with audience research and customer journey planning, followed by targeting, scripts, video creation and ongoing testing. The agency says it can capture or compile video and advise on creator partnerships.

Brew Interactive is worth considering when you need help deciding what to communicate and to whom, as well as running the campaigns.

The published TikTok case identified in our research covers organic content for a Singapore healthcare institution. For a Malaysian paid advertising brief, request a relevant example and clarify which team would handle the account and production.

Brew Interactive's Clutch profile was recorded at 4.9 out of 5 from 21 reviews in the research dated 26 September 2026.

8. JustSimple Digital

For businesses that want creator content and TikTok Shop promotion within the same engagement.

JustSimple Digital was established in 1999 and is based in Petaling Jaya. Its wider services include websites, SEO, Google Ads and social media marketing.

Its TikTok offering centres on creator packages, product reviews, unboxing videos, livestream hosts and affiliate partnerships. The published service also includes shopping advertising with campaign management and performance tracking.

This makes JustSimple relevant when creator content or live selling is a major part of your plan and paid advertising supports that activity.

For a paid-ads-only brief, confirm the current TikTok Shop campaign setup, who supplies the videos and how advertising fees are separated from creator, hosting and affiliate costs. Our research did not identify a published TikTok case study.

9. Silver Mouse

For businesses that want TikTok content and advertising supported by an in-house production team.

Silver Mouse was established in 2014 and is based in Petaling Jaya. It describes itself as a boutique agency with a limited client roster and a minimum six-month retainer engagement.

Its TikTok offering combines video production, creator partnerships and paid campaigns. The agency describes in-house producers and a dedicated production space, with creator content available as an additional service.

Silver Mouse also makes a useful distinction in its scope: it offers content and advertising but says it does not manage TikTok Shop operations or live broadcasting.

Its published TikTok examples for baby care and skincare brands focus on views and follower growth. If your priority is purchases or leads, discuss how the proposed campaign would measure those outcomes and what production volume the retainer includes.

10. Emperikal

For e-commerce businesses that want TikTok, Meta and Google advertising managed together.

Emperikal is based in Kuala Lumpur, with an office in Hong Kong. Its services cover digital marketing, e-commerce and SEO.

The agency lists TikTok within its paid advertising services and describes a fixed monthly fee model without a contract. Its published approach emphasises campaign performance and a review of whether to scale after the initial period.

Emperikal may suit an online store looking for one team to coordinate advertising across several platforms.

Our research did not identify a TikTok-specific case study or a clear account of who produces the videos. Clarify those points and agree on how TikTok performance would be assessed separately from Meta and Google.

Choosing a TikTok ads agency: four questions to ask

Give each shortlisted agency the same brief: what you sell, who buys it, the outcome you want, your current TikTok activity and the budget available.

Then compare their answers to these questions.

Who will produce the videos, and what is included?

Find out whether the agency shoots and edits in-house, commissions creators or expects your team to supply footage.

Agree on the number of videos or variations, what counts as a new production, the review process and any additional fees. Also ask how campaign findings influence the next batch of content.

Zapeus produces short-form creative in-house and tests different hooks, formats and messages as part of its campaign approach.

Who owns the account and controls access?

Confirm ownership and access for the TikTok ad account, relevant tracking assets and any TikTok Shop connections.

Ask how permissions, data access and handover would work if the engagement ends.

Zapeus clients own their TikTok ad account and retain full access throughout the engagement.

Does the agency have experience with the outcome you need?

Website purchases, TikTok Shop orders and enquiries for a sales team involve different customer journeys.

Ask which of those the agency has managed and request an example relevant to your business. If you sell through TikTok Shop, discuss the current GMV Max setup. If sales happen after an enquiry, establish how the leads will reach your team and how their quality will be reviewed.

What will the reporting help you understand?

Request a sample report and check that the measures match the goal.

For sales campaigns, discuss purchases, acquisition costs and attributed revenue. For lead generation, include enquiry quality and follow-up. For brand campaigns, agree on suitable awareness and engagement measures.

For TikTok Shop, ask what is included in the reported sales figure. TikTok explains that GMV Max attribution can include paid and organic orders for promoted products, so the reporting basis matters when comparing results. TikTok's GMV Max attribution guidance.

The report should also explain what the agency learned and what it recommends doing next.

If you'd like help reviewing your approach, book a free discovery call with Zapeus.

Frequently asked questions

How much does a TikTok ads agency cost in Malaysia?

Fees depend on the campaign scope, video requirements and whether creator or TikTok Shop services are included.

Zapeus's TikTok ads management starts from RM2,888 a month for one brand. Ad spend is paid to TikTok separately, and video production is scoped according to the project.

Compare the full cost, including management, advertising, production and any creator fees, alongside the minimum commitment.

What is the difference between TikTok ads, TikTok Shop and creator or affiliate marketing?

TikTok ads are paid campaigns aimed at goals such as purchases, enquiries or reach.

TikTok Shop is the platform's shopping service. Sales can involve advertising, creator content, affiliates and livestreams.

Creator marketing involves commissioning people to produce or publish content. Affiliate arrangements typically reward sales through commission.

An agency may offer several of these services, but they should be scoped and priced clearly.

Do I need my own videos, or does the agency produce them?

That depends on the agency and package. Some teams produce videos in-house, some commission creators, and others work with footage you supply.

Zapeus has an in-house creative team producing short-form videos for TikTok campaigns. Production is scoped around the content your business needs and may be included in a combined proposal or quoted separately.

How much ad spend should I set aside?

Consider the advertising budget alongside management and production costs.

Zapeus's best-fit clients invest RM5,000 or more a month in ad spend. This is a guide to fit, rather than a universal minimum or a guarantee of results.

The appropriate starting budget depends on your offer, campaign goal and the amount of testing required.

How long before TikTok ads show results?

Zapeus's planning guidance allows an initial two to four weeks to assess early performance, with the first one to three months used to test creative and refine the campaign.

How much you can conclude depends on the budget, conversion volume and sales cycle. Early views or enquiries alone won't establish whether performance will remain consistent.

Can TikTok ads work for lead generation or B2B?

TikTok supports lead generation through instant forms and website forms. Whether it suits a particular B2B business depends on the audience, offer and buying process. TikTok's lead generation guidance.

A submitted form is an enquiry; its quality still needs to be assessed. Zapeus runs TikTok lead generation campaigns and uses sales feedback to help understand which enquiries are relevant.

Why consider Zapeus for TikTok ads management?

Zapeus brings strategy, in-house short-form video production and campaign management together, with attention to what happens from the first video view through to an enquiry or purchase.

The agency publishes TikTok case studies and starting fees, gives clients ownership of their ad accounts and works month to month without a lock-in contract.

To discuss whether TikTok fits your business, book a free discovery call with Zapeus.

Agency descriptions and Clutch figures are based on research dated 26 September 2026. Services and case studies are published by the agencies themselves. Confirm current scope, pricing and terms directly before engaging a team.

Written by Kenneth Bong, Head of Growth

Performance marketing notes from the people running the campaigns. Want this applied to your account? Book a free discovery call.

Top 10 TikTok Ads Agencies in Malaysia (2026)

TikTok ads agencies in Malaysia at a glance

How we put this list together